Strategic partnership development done right establishes a mutually beneficial relationship between two companies and allows each company to focus on what it does best. Large, established companies often look to smaller, younger companies, to enhance their product offerings, facilitate access to new markets, or provide innovative solutions to stated concerns in exchange for help offsetting costs or increasing resources such as sales and marketing support. Types of successful strategic partnerships that Peak to Peak can facilitate may include:
Distribution - to increase circulation
Marketing - to increase brand awareness
Project - to support development
Supply - to help achieve economies of scale
Supply Chain - to add resources
Sustainability - to improve benefits to the community or the environment
Value Added Resale - to add services